TORONTO, December 15, 2020 – Amazing Print Tech, a leading provider of software for imaging and print products, services, and technologies, discusses how web-to-print solutions are re-defining the print industry and challenging the way print interactions occur.   

Over the past decade, a technological revolution has unfolded resulting in traditional manufacturing and buying processes to now largely be automated. Web-to-Print is altering the workflow and interactions of print providers, thrusting printers into Industry 4.0.   

“Web-to-print solutions have fundamentally changed the way printers conduct business,” says Slava Apel, CEO of Amazing Print Tech. “It is becoming like e-commerce in many respects, with end-users able to order online from their phone, tablet or computer.”

Web-to-Print technology is re-defining the printing industry in these two key ways: 

For Buyers. In today’s world, buyers expect a smooth, digital, fast, and automated buying experience over which they can exercise control. W2P has made it possible for the print industry to shift and provide this type of experience. Buyers can visit a W2P portal, customize and place an order, pay for it, and receive it quicker than ever. The buying process itself is immediate – everything is done through the W2P portal and within the buyer’s control. W2P has altered the way printers interact with customers by providing a seamless mobile experience, making it possible to place orders anywhere, anytime, from the device of their choice. In this way, W2P has enabled printers to target and service print buyers where they typically make purchasing decisions – online.   

For Printers. With the advancement of W2P technologies, the print industry has witnessed an increase in reach, workflow efficiency, and ultimately profits. With the buying process occurring on the internet, printers are able to target buyers in previously unreachable geographical markets. When it comes to efficiency, all orders can be managed through W2P software and integrated with the company’s finance, shipping, CRM or other software. This means better project management, smoother operations, and quicker turnaround with no increase in manpower required. As well, when buyers place an order via a W2P portal, payment occurs instantly upon order confirmation. No more net-30 day invoices – profits are reaped more quickly!    

“With web-to-print so advanced now, everything is done online, where the customer can decide every detail of their order,” says Slava Apel. “The print landscape is much different than it was 15 or 20 years ago. Customers have more freedom in their buying process and the turnaround is quicker. Printers can tap into more markets and produce orders faster with less human intervention. It really is amazing.”       

About Slava Apel 

Slava Apel has been voted to be in the Top 35 Most Influential people in the Print Industry, Top 25 CMOs, and Top 50 Vendors to the industry. He started the web-to-print software company, Amazing Print Tech, more than 20 years ago and has founded training, marketing and order automation companies. He consults to over 30 investment firms for high tech and manufacturing insights, mentors over 100 startup companies and brings his business acumen and expert selling methodology to print shops worldwide. Mr. Apel frequently writes on topics of technology and marketing in trade magazines and has co-authored the “Print Sales and Marketing” and “Cloud Production” books.   

About Amazing Print Tech 

Amazing Print Tech has successfully facilitated millions of postcard, business card and stationery orders with its online printing technology since 1997. With a complete suite of web-to-print software applications, Amazing Print’s web2print software empowers printers with template-based design online and printing software tools to effectively market, drive and close sales, rewarding its users and customers with superior web to print technology and on-demand printing software support services. To see a list of products, please visit  www.amazingprint.com or call 905-738-9920 ext. 224.     

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Media Contact:

Slava Apel 

+1-905-738-9920 x224 

pressrelease@AmazingPrint.com  

www.AmazingPrint.com