If you like me, watch webinars, videos, opinions, and articles, and use LinkedIn, YouTube, and other channels to keep yourself updated, you may have noticed something that I find strange. You often see Walter Isaacson's Steve Jobs biography. You often see books with Elon Musk, Jeff Bezos, and even Bill Gates. If you check further, you will also find various items like a model of a Tesla car, a rocket, and all to position the person talking.
You also see a wealth of #'s and mentions in many posts, and all of the above tools are to position you, lean toward recognized brands, get noticed, and hope of getting the precious 'Like' or, even better, a 'share.'
The SoMe engines are great at looking at the texts and using smart software to crawl photos and films. The social media giants have to monitor all content anyway, so why not utilize the porn filters, the incorrect political filters, and whatever filter they must also implement for marketing!
You can, however, consider whether the "smart" people you follow have read the books they flash or the items they show and why these are used. I read the Steve Jobs biography when it was published in 2011 - and it is a genuinely great book, especially for an Apple fanboy like myself, but it's a biography, so it will not make you look much smarter in my mind. Steve Jobs is widely recognized for being a genius. His passion for the products he was involved in is notorious. He is also quoted in numerous books, articles, and webinars, and yes, I have mentioned him once in a webinar, but it's also a fact that Jobs wasn't very friendly and maybe not exactly a good boss.
Isaacson's biography is not about Jobs' management style or lack of the same, but a biography about his life, what drove him, and how he formed the products (primarily) and companies (secondarily).
As kittens, babies, puppies, and animals, in general, are popular topics on social media, the only reason why these aren't used to drive your traffic is that they don't refer to your professional career. But using a book like the Steve Jobs book is precisely the same. The purpose is to drive traffic to whatever you say.
When I read 'The Long Tail' by Chris Andersson a long time ago, I was intrigued by how clearly he identified the "problem" with digital. As digital storage and processing power double every 18th month, it underscores that everything that can go digital will be digital. The biggest issue is how to find it. We all use Google daily, but has it become easier to find anything on the net?
To some extent, yes, but to an extent, not. With many marketing 'ladies' favorites still being 'SEO,' the top placements of search are manipulated, and the diversity in results s a joke. Yes, you can go to page 555 of the search results to get different angles on your search, but most people probably pick one of the first options. So you will rely more and more on experts you trust. So the so-called influencers will do their utmost to find the tools that give them whatever credibility they find important!
That includes using kitties, books of Steve Jobs, and anything that can drive traffic. Advertising driven economy is just so sad if you think of it for a moment.
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