Packaging Innovations and Empack 2026 is set to break records as Easyfairs confirms that over 450 suppliers will exhibit at the upcoming edition of the UK’s leading packaging event. Scheduled for 11–12 February 2026 at the NEC Birmingham, the two-day showcase is expected to welcome more than 7,400 visitors spanning brand owners, designers, sustainability leaders, procurement teams, and innovation specialists. Organisers said the growth reflects the rising importance of packaging in both consumer and brand strategy, as companies seek to optimise the full lifecycle of packaging to meet commercial and environmental goals.

“Whether you are a brand owner seeking packaging that stands out on the shelf, a designer searching for fresh inspiration, or a sustainability lead looking for practical solutions, Packaging Innovations and Empack 2026 provides direct access to the people, products, and knowledge driving the sector forward,” said Chris Newhouse, head of sales for the UK packaging portfolio at Easyfairs. He noted that the show’s momentum aligns with heightened public interest in packaging design, recyclability, materials innovation, and supply-chain efficiency.

Attendees will see developments in packaging design, flexible packaging, co-packing, labelling, automation and print, with curated spaces such as the Smart Packaging Zone, live equipment demonstrations and hands-on experiences. The exhibitor roster includes major names such as Amcor, Mondi, Sonoco, Saica, Elopak, Swisspack Europe, Huhtamaki, Futamura, Allpack, Hybrid Software, Cerm, Leonhard Kurz and Yorkshire Packaging Systems. Visitors will also have the opportunity to network with more than 3,000 brands including Coca-Cola, Unilever, Nestlé, P&G, Aldi, Boots and Diageo.

With strong supplier participation and a programme addressing policy, accessibility and innovation, Packaging Innovations and Empack 2026 is positioned to deliver one of the most comprehensive packaging events in the UK market.