Paris, November 14, 2024 – Paris Packaging Week, the premier live event for the beauty, luxury, premium drinks, and aerosol packaging markets, is thrilled to announce the launch of three distinct contests aimed at promoting young talents and celebrating the innovation of youth. As these bright minds already impact the future of the packaging sector with their creativity, energy, and passion, these contests will provide them with a platform to showcase their skills and ideas.

The contests are designed in collaboration with leading industry players and renowned educational institutions, emphasizing the importance of fresh perspectives in the packaging landscape.

The ESEPAC x Merci Handy contest is a collaboration between PCD, the world’s largest exhibition of packaging innovation in the perfume and cosmetics industry, and ESEPAC, a leading packaging school. These second-year master’s students in packaging engineering, enrolled in the “Digiprint'” program, are challenged to propose innovative solutions that enable users to wash their hands without using water, while maintaining the sense of pleasure and simplicity that embodies the Merci Handy brand.

Louis Marty, CEO and founder of Merci Handy, expressed his admiration: “After a few weeks of work, their dedication and originality show how much promise the new generation has in terms of talent. Beyond the ideas, it is their ability to take risks, to think outside the box, and to imagine bold solutions that impresses me the most. Youth brings a refreshing perspective, free from constraints, and a willingness to take risks that is less often seen in more experienced paths. Thank you to them for their exceptional work that inspires our brand to reinvent itself every day.”

READ ABOUT THE OTHER TWO CONTESTS.