The print and paper industry continues to deliver strong environmental progress, with Europe reaching a world-leading 75.1% recycling rate for paper and 83.1% for paper packaging in 2024. This momentum is mirrored in the U.S., which reported a 68.2% paper recycling rate. Combined with a global shift toward renewable energy—now surpassing coal as the top source of electricity—these developments benefit a sector already powered by more than 60% renewable energy in Europe. “Paper is the most recycled material in the EU,” said Valeria Salvadori, Chair of the European Paper Recycling Council, underscoring the industry's benchmark-setting performance.
Further strengthening the case for print, new research from Germany’s Oeko-Institut shows printed media can have a carbon footprint up to five times lower than digital alternatives. Meanwhile, brands are pushing ahead with paper-based packaging innovations, from M&S's FSC-approved materials to Tetra Pak’s juice cartons with paper-based barriers. As the EU tightens circularity regulations, paper remains the most viable and sustainable path forward—proving that print not only informs and connects but also leads in environmental responsibility. Learn more.
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