Dominic Bernard writes in PrintWeek that direct mail is returning to grown after two years, with spending jumping 13%. The article notes that the figures showed sales of direct mail grew 12.9% in the year to Q3 2024 – a return to growth for the channel for the first time in just over two years. Direct mail’s strong performance put it on course for overall growth of 0.8% in 2024, an upgrade of 3.7 percentage points on October’s AA/WARC report.
Read the article here.
Login
New User? Signup
Reset Password
Signup
Existing User? Login here
Login here
Reset Password
Please enter your registered email address. You will recieve a link to reset your password via email.
New User? Signup
Currency Exchange Graph