The Real Media Awards are returning for their 33rd year, celebrating the best in retail marketing, creativity, and innovation across Australia. Open to agencies, brands, and businesses of all sizes, the 2025 program features a diverse range of categories, from Agency of the Year to Excellence in Craft, Retail, Digital, and Packaging, plus the newly introduced Loyalty Program of the Year award. Winners will be selected by an esteemed panel of retail CMOs and industry leaders, to recognise outstanding creative collaborations that inspire and set benchmarks for the industry.
This year’s awards culminate in a Gala Night on Friday, 10 October 2025, in Melbourne, offering finalists the opportunity to network, celebrate, and showcase their achievements. Key dates include the entry deadline of Friday, 29 August 2025, and the announcement of finalists on Tuesday, 16 September 2025. Entrants are encouraged to submit as many entries as they like to increase their chances of winning, with full guidelines available in the RMAs 2025 Entry Guide.
Organised by the Visual Media Association, the Real Media Awards have built a reputation for highlighting innovation and effectiveness in retail marketing. Participants can register and enter via the Awards Platform, and follow updates on Instagram and LinkedIn. For more information contact the Real Media Awards team at events@visualmediaassociation.org.au.
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