Roland DG Corporation introduced a global brand refresh centered on the new message Make Your Mark, marking a significant evolution in how the company positions itself in the market. The refreshed identity is being rolled out across Roland DG’s global business units and reflects a broader strategy to move beyond standalone hardware toward delivering complete solutions that combine printing technology, software, supplies, and services. The company said the new brand promise is designed to resonate with customers who seek to create impactful work for their businesses and communities.

The update is based on extensive customer research, which highlighted that users value not only product performance but also confidence, durability, and pride in their output. Roland DG said the refreshed brand identity incorporates a more expressive visual and verbal system that places customers at the center while supporting expansion into new application areas and market segments. “Make Your Mark is about recognizing the pride people take in what they create,” said Stephen Davis, Director of Global Marketing – Brand and Communications, emphasizing the connection between technology and customer outcomes.

Alongside the brand refresh, Roland DG announced the launch of the new TrueVIS VG4 Series with TR3 inks, representing the first product introduction under the updated identity. The platform is designed to deliver improved image quality and enhanced eco-solvent print-and-cut capabilities. The new branding and product strategy will be showcased at major industry events, including ISA Expo and FESPA 2026, as Roland DG continues to align its technology portfolio with evolving customer demands and opportunities for diversification in wide-format printing.