Backed by RRD, Iridio has entered the market with a unified platform designed to streamline marketing execution across creative, media, and data. Iridio eliminates the fragmentation marketers often face by integrating patented content automation, audience-level targeting, and cross-channel media delivery—including social—into a single data-connected workflow. Key tools like Consumer Graph℠ and Connected TV support personalized, omnichannel campaigns that deliver real-time insights and ROI.
“Too often, there’s a disconnect between bold marketing ideas and how they show up in the real world,” said Paul Mandeville, Chief Product Officer at Iridio. “Iridio removes operational friction between strategy, creation and delivery.”
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