SOMA reinforces its commitment to innovation and customer collaboration through the expanded capabilities of its Esperienza Center, a cutting-edge demo and training facility located in Lanskroun, Czech Republic. Designed as a dynamic space for hands-on learning, live equipment demos, and process development, the Esperienza Center allows converters, printers, and partners to test new technologies and fine-tune production variables in a real-world environment. From flexographic press trials to workflow optimization and color management, visitors can explore SOMA’s latest advancements in efficiency, sustainability, and print performance.

The center features SOMA’s flagship Optima2 flexographic press, equipped with advanced automation and fast-changeover technology, as well as integrated prepress and postpress systems. Alongside live press demonstrations, visitors gain access to expert-led training and technology consultations, enabling them to simulate production scenarios using their own substrates, inks, and plates. The environment fosters practical experimentation while helping companies accelerate innovation, reduce makeready waste, and explore future-forward print strategies.

In addition to individual company visits, SOMA hosts events, workshops, and open houses at Esperienza throughout the year to share insights with the broader packaging print community. The facility reflects SOMA’s mission to serve as both a technology provider and trusted partner in advancing print productivity and sustainability.