UK-based garment printer T-Shirt & Sons has successfully redefined its fulfillment capabilities with the integration of Kornit’s Apollo smart production platform. With over three decades of experience in direct-to-garment (DTG) printing and a reputation for sustainable practices, the company faced growing pressure to scale operations amid rising e-commerce demand for personalized apparel. By investing in Kornit’s automation-driven solution, T-Shirt & Sons has transformed its production workflow—delivering both speed and quality at scale.

At peak periods, the company was already handling thousands of orders daily, but legacy systems struggled to keep up without compromising turnaround time or quality assurance. “We’ve always had the people and the will,” said Managing Director Adam Golder. “But we’ve never had the tools to deliver consistent results at this scale—until now.” With the installation of Kornit Apollo, T-Shirt & Sons gained an intelligent platform capable of continuous, end-to-end production automation, from order intake to shipping.

The Apollo system merges hardware, software, and data insights to enable smart, sustainable DTG printing. For T-Shirt & Sons, this meant a shift from batch-based production to real-time, demand-driven fulfillment. Since adopting Apollo, the company has achieved over 35,000 daily orders with near-zero human error, faster delivery times, and significantly reduced waste and water usage. Built-in dashboards and analytics now offer deeper operational visibility, allowing for continuous optimization across the production floor.

More than just a technology upgrade, the implementation represents a strategic blueprint for the print-on-demand industry. “It’s like going from driving a car to flying a plane—with autopilot,” Golder noted. “We’re still in control, but we’re now supported by systems that anticipate and respond in real time.” With this shift, T-Shirt & Sons positions itself as a leader in smart, scalable, and sustainable POD fulfillment.