TOPPAN Digital is bringing its cutting-edge NFC and ID authentication technologies to London Packaging Week 2025, marking its first appearance at the premier European event for luxury packaging. With a focus on safeguarding high-end beauty, fragrance, and beverage brands from counterfeiting and gray market diversion, the company will showcase a suite of IoT-enabled solutions including tamper-evident NFC tags and an ID authentication platform that provides end-to-end product traceability and consumer engagement.
A key highlight will be a panel session titled "Fusing digital innovation with the heritage of the luxury sector", featuring Gregoire Fremiot, CEO of Selinko, a TOPPAN Group company. “With consumers’ purchasing patterns diversifying, brands are looking for ways to roll out personalized experiences tailored to each customer,” the company notes.
From mini NFC tags for cosmetics to LED-enabled smart labels, TOPPAN Digital’s offerings aim to elevate luxury packaging while protecting brand integrity.
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