Consumers across Europe are making it clear: sustainability isn’t a trend—it’s an expectation. The 2025 Trend Tracker survey from Two Sides Europe reveals that a majority of shoppers prefer paper-based packaging, with 62% favoring paper for online orders and 63% preferring paper bags in-store due to their compostable, recyclable, and biodegradable properties. This growing preference underscores a shift in consumer behavior where environmental values increasingly influence purchasing decisions.
“Shoppers are not just passively accepting what’s given to them, they are making conscious decisions to support brands that match their environmental values,” said Jonathan Tame, Managing Director at Two Sides Europe. With 87% of paper-based packaging recycled in 2023—outperforming plastic, metal, and glass—retailers have a clear opportunity to align packaging strategies with sustainability goals while gaining a competitive edge. The full executive summary of the report is available to stakeholders.
Proofed (Human)
Listen to This Article
Loading...
Login
New User? Signup
Reset Password
Signup
Existing User? Login here
Login here
Reset Password
Please enter your registered email address. You will recieve a link to reset your password via email.
New User? Signup
Currency Exchange Graph