The WhatTheyThink team say that the new executive report looks back at 2024 as well as ahead to what the industry can expect, economically and technologically, in 2025. They note that the high inflation of the immediate post-pandemic was a major challenge through 2023 and had largely abated in 2024—although a low inflation rate didn’t mean that prices came down appreciably. The high costs of virtually everything—from supplies, to energy, to insurance, to rent—meant that profit margins were even thinner than usual, even if revenues and jobs were up. And employment remains a perennial challenge.
Some of the notable datapoints in the reports include that 14% of print businesses surveyed said that revenues for 2024 had increased more than 10% compared to 2023, 58% of print businesses surveyed reported an increase in revenues in 2024 compared to 2023, and 74% of print businesses expect revenues to increase in 2025 over 2024.
For more information on the report and purchase options, go here.
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