X-Rite Incorporated will use PRINTING United Expo 2025 to demonstrate how digital color workflows replace manual checks that slow production and erode margins. At Booth 2593, visitors will see MeasureColor Quality Control Software, the eXact 2 portable spectrophotometer, and i1Pro 3 calibration working together to standardize color from prepress through press, provide operators with instant feedback, and simplify audits. “Color inconsistency quietly chips away at job profitability,” said Dan Uress, Director of Business Development at X-Rite. “Our color experts will show how digital workflows deliver repeatable color, reduce waste, and support more sustainable production.”

The connected approach helps printers reduce spot ink usage and wash-ups, align performance across shifts, presses, and sites, and gain real-time visibility into quality trends. By digitizing color specifications and automating reporting, shops can enhance repeatability while meeting compliance requirements and sustainability targets, without compromising speed or quality. MeasureColor integrates with existing environments to deliver actionable insights that guide faster, data-driven decisions on press.

Attendees can join daily MeasureColor demonstrations at 10:30 AM and 2:30 PM EST during the show to experience how centralized color data and closed-loop feedback shorten makeready and lock in brand-critical results. X-Rite’s experts will be on hand to discuss deployment strategies that scale from single-site operations to multi-plant enterprises. The company’s focus is to help customers turn color into a strategic advantage that boosts consistency, profitability, and environmental performance.