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Pantone Color of the Year 2025

Carlstadt, New Jersey, USA - The Pantone Color of the Year program engages the design community and color enthusiasts in a conversation around color, highlighting the relationship between color and culture. Pantone selects a color each year that captures the global zeitgeist—the Color of the Year express a global mood and an attitude, reflecting collective desire in the form of a single, distinct hue.

"For Pantone Color of the Year 2025, we look to a mellow brown hue whose inherent richness and sensorial and comforting warmth extends further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others," describes Laurie Pressman, VP of the Pantone Color Institute.

Simple and Comforting: A Soft, Warming Brown

With its sophisticated, earthy elegance, PANTONE 17-1230 Mocha Mousse can stand alone or serve as a versatile foundation, enhancing a wide range of palettes and applications—from minimalist to richly detailed designs—across all color-focused industries.

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