By Editor Morten B. Reitoft
The short answer is no. Regardless of the cancellations or postponements of events like FESPA, DSCOOP, drupa and more, many exhibitors are looking into hosting virtual events. The need comes from the fact that vendors need to present the products and services they were expected to show at the previously mentioned events.
If you are looking for software to handle your virtual show, there is a vast range of solutions in the market. I will link to some of them below.
However, before choosing a solution, I believe it's important to discuss why we like tradeshows and what we expect to achieve from attending.
Here is a list of some of the takeaways:
- Presentation of products/services
- Hands-on experience
- Talking to specialists
- Networking with friends, colleagues, partners, etc.
- The Social aspect
- The "whau" effect
- Learning/keynotes
Some of the takeaways can, for sure, be done virtually, but some are a bit more tricky. Since the cancellations of the events, we have wondered why the event-organizers haven't published any virtual events themselves? When we announced our PLAN B by INKISH, we got a lot of support from vendors, but one organizer was upset with us and announced that they would present some ideas on their own - which I haven't seen yet, however? Many companies have announced their own events. I believe the very first was Mimaki, and I know that some of the PR companies have come up with similar ideas to our PLAN B by INKISH.
However, if virtual events are not able to capture some of the takeaways from above, I am not sure about the value. If a majority of the exhibitors ends up doing their own virtual events, you could as well watch some films, visit a website, webinars or other similar things. If you end up asking all users to register on multiple sites to get the "tour" from numerous vendors, I don't think that will be better from a printers perspective? I believe the industry needs to gather around one virtual event, so that event at least can deliver a "whau" effect, and an opportunity to see products and services from various vendors. It is, of course, also possible to provide learning/keynotes via a virtual event platform.
As already mentioned, some of the takeaways are easy to do virtually, some more difficult, but achievable. We want to cover virtual events and participate in the production of films, text, and more. We believe supporting an approach delivered by the event organizers or at least complimenting these, is of the utmost importance.
Fri October 15th
Abundância de provas...
O Que Os Papéis Dizem-Semana de 11 de outubro-Por Nessan Cleary
Fri October 8th
A Austrália ainda es...
O Que Os Papéis Dizem-Semana de 4 de outubro-Por Nessan Cleary
Fri October 1st
A cobertura desta se...
O Que Os Papéis Dizem-Semana de 27 de setembro-Por Nessan Cleary
Fri September 24th
Mais sinais de cresc...
O Que Os Papéis Dizem-Semana de 20 de setembro-Por Nessan Cleary
Tue September 21st
A experiência de imp...
INKISH cobre o evento, e mal pode esperar para conhecer a indústria é este talvez primeiro evento físico na Europa:-)
Fri September 17th
Há boas notícias sob...
O Que Os Papéis Dizem-Semana de 13 de setembro-Por Nessan Cleary
Sat September 11th
Perguntas sobre o es...
O Que Os Papéis Dizem-Semana de 6 de setembro-Por Nessan Cleary
Fri September 3rd
Estas semanas histór...
O Que Os Papéis Dizem-Semana de 30 de agosto-Por Nessan Cleary
Fri August 27th
Pesquisadores encont...
O Que Os Papéis Dizem-Semana de 23 de agosto-Por Nessan Cleary
Wed August 25th
Você nunca vai inves...
O que faz PSPs relutar em investir?
Assine
Receba Notificações para se inscrever em nosso informativo
Login (login)
Novo Usuário (novo_usuário)? Registre-se (registre)
Apague Senha (apague_senha)
Registre-se (registre)
Usuário Existente (existente_usuário)? Login aqui (login_aqui)
Login aqui (login_aqui)
Apague Senha (apague_senha)
Por favor entre seu endereço de email registrado Você receberá um link para resetar a sua senha via email (rest_senha_descrição)
Novo Usuário (novo_usuário)? Registre-se (registre)