Exclusive ad hoc conversation with CEO Rainer Hundsdörfer by INKISH DACH
Paradigm shift on the Neckar, which brings the Rhine level near Düsseldorf/Germany to low water: Heidelberger Druckmaschinen AG, once - in 1951 - the engine and enabler of drupa in order to establish itself as the world's leading trade fair for the printing and paper industry, canceled its participation in 2021. This was succinctly announced this morning, Wednesday, July 8, 2020, in a press release.
The decision was not made easy, Heidelberg CEO Rainer Hundsdörfer said in an exclusive ad hoc conversation with INKISH D-A-CH. "If customers can’t join, then it makes no sense," the company boss continues.
However, drupa as the 'Festival of Printers' needs an audience. According to Hundsdörfer, the fatal consequences of the COVID-19 pandemic would have a longer impact than previously thought. As a result, it can be expected that visitors, especially from the most important US and Chinese markets, will not be able to travel to Düsseldorf.
Heidelberg has developed and successfully established a number of digital formats in recent months in order to establish new and, above all, effective contact options for customers. According to Hundsdörfer, this is to be developed in a targeted manner in order to hold an Innovation Week from October 19 to 23, 2020. Heidelberg's original drupa 2020 motto, 'Unfold your potential', will be retained.
The main topics are innovations, demonstrations, training and support services. And this in view of the fact that the development cycles would have been radically shortened. That means: Companies like Heidelberg must have instruments that allow real-time, effective and sustainable dialogue with customers.
By the way: A few hours after the publication of Heidelberg, Messe Düsseldorf published a press release entitled "Ready for a new start: Messe Düsseldorf is developing a hygiene and infection protection concept". It was stated that the trade fairs would be restarted from September 2020. However, drupa was not mentioned.
It is doubtful whether the principle of the trade fair organizer, "only the will counts" can prevail. Because even before the Covid 19 crisis, especially with the end of IPEX (UK) and Print (USA) in the area of print and the end of CeBIT, it was evident that there were hardly any more for exhibitors worth taking part in fairs in the usual way. The trade fair newcomer Printing United in the USA, which was successful in 2019, has also turned its traditional trade fair event planned for October 2020 into a virtual trade fair event.
It remains to be seen what the alternatives will actually look like and how they can prove themselves for the benefit of the visitors.
The decision at Heidelberg appears to be logical after Bobst and Xerox have already canceled drupa 2021 participation.
Because drupa had redefined itself many years ago: once it was the goal to be a marketplace for print experts and enthusiasts from all over the world, since 2000 drupa has been transformed into a kind of provider exchange that is less frequent cared for the concerns of the visitors rather than getting exhibitors to maximize their investments in the trade fair presence.
No wonder that even without the COVID 19 pandemic, the number of visitors decreased significantly.
Fri October 15th
Abundância de provas...
O Que Os Papéis Dizem-Semana de 11 de outubro-Por Nessan Cleary
Fri October 8th
A Austrália ainda es...
O Que Os Papéis Dizem-Semana de 4 de outubro-Por Nessan Cleary
Fri October 1st
A cobertura desta se...
O Que Os Papéis Dizem-Semana de 27 de setembro-Por Nessan Cleary
Fri September 24th
Mais sinais de cresc...
O Que Os Papéis Dizem-Semana de 20 de setembro-Por Nessan Cleary
Tue September 21st
A experiência de imp...
INKISH cobre o evento, e mal pode esperar para conhecer a indústria é este talvez primeiro evento físico na Europa:-)
Fri September 17th
Há boas notícias sob...
O Que Os Papéis Dizem-Semana de 13 de setembro-Por Nessan Cleary
Sat September 11th
Perguntas sobre o es...
O Que Os Papéis Dizem-Semana de 6 de setembro-Por Nessan Cleary
Fri September 3rd
Estas semanas histór...
O Que Os Papéis Dizem-Semana de 30 de agosto-Por Nessan Cleary
Fri August 27th
Pesquisadores encont...
O Que Os Papéis Dizem-Semana de 23 de agosto-Por Nessan Cleary
Wed August 25th
Você nunca vai inves...
O que faz PSPs relutar em investir?
Assine
Receba Notificações para se inscrever em nosso informativo
Login (login)
Novo Usuário (novo_usuário)? Registre-se (registre)
Apague Senha (apague_senha)
Registre-se (registre)
Usuário Existente (existente_usuário)? Login aqui (login_aqui)
Login aqui (login_aqui)
Apague Senha (apague_senha)
Por favor entre seu endereço de email registrado Você receberá um link para resetar a sua senha via email (rest_senha_descrição)
Novo Usuário (novo_usuário)? Registre-se (registre)