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柯尼希&鲍尔公司推出Stegano:打击伪造和赋能品牌的隐形印刷技术

Koenig & Bauer(美国/加拿大)准备通过即将在北美推出的Stegano技术,撼动包装行业。Stegano是其“印刷保护”技术的突破性组成部分。这项技术在印前阶段将不可见的、可扫描的数据(如代码、徽标或图像)直接嵌入包装艺术品或涂层中,创造出一个强大的认证和品牌互动层,而不影响设计。一旦印刷后,这些数据即使在放大镜下仍然不可见,但可以使用移动应用离线解码,使供应链中的每一个环节——从印刷商到消费者——都能实时验证产品的真伪。

“This is about product safety; it’s about unlocking new business models for printing companies and strengthening brands with invaluable insights,” says Julian Schubert, CEO of Koenig & Bauer Vision & Protection. With Stegano, every package becomes a smart asset—uniquely identifiable, traceable, and interactive. For converters, it’s a path to premium differentiation; for brands, a digital key to consumer trust and anti-counterfeit assurance. As Director of Protection Technologies Marc Hunsänger puts it: “On the outside, all cartons look identical – but inside, each one is unique.”

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