The INKISH Editorial Principles

Our content must be engaging. We want our stories to be told with a high level of knowledge - both technically and business-wise - understanding, and always with the highest respect for the viewer or the reader.

We aim to live the seven internationally recognised news criteria: Timeliness, Proximity, Impact, Prominence, Oddity, Relevance, and Conflict. The stories we tell can be editorial or sponsored. Regardless we always strive to deliver upon our promise to our audience.

All our content creators - designers, animators, filmers, writers, and, well, everybody have a high degree of freedom. We only want to work with the best, and with people that are their own fiercest critics. We want our creators to put their name on their work proudly!

With every story, we give the user a "where", "what problem", "what solution", "why this solution" and continues peeling of the layers of the story. The objective is to deliver an insight that can inspire our audience.

When writing, we publish on INKISH.NEWS and always in own name. When we film, we have several formats. Most of the time, we are not on camera, and the aim is to guide our guest to be relaxed and drive the story ahead.

We want to work further with the journalistic principles since we believe these are the fundament of our brand and the values that spell INKISH.

We are always looking for qualified freelancers or even partners who want to be part of our growth globally. We welcome you!

Jan 06, 2020

Author: Morten B. Reitoft