Printing Innovations to Watch Out For in 2019

Print Marketing

The demise of print marketing has been greatly exaggerated. Businesses that focus solely on digital marketing strategies are missing out on a huge marketplace. Innovations to techniques and equipment have resulted in better quality print materials being created.

Whether it’s a newsletter, brochure or flyer, printers are now able to create marketing materials that are high-quality, engaging and attention-grabbing. With so much online competition, they’ve had to up their game and the results really are remarkable.

When LED UV Litho technology is used, the finished product is sharper and more vibrant. Colours are more vivid and the quality of the paper means that you have something that’s truly worth treasuring.

Keeping with the environmentally friendly theme, new printing techniques, like LED UV, are green because there’s no heat generated and the energy needed to carry out the print is low.

And who said print and digital marketing can’t work hand in hand? Combining the two can lead to effective campaigns and is a surefire way of reaching as many potential customers as possible. Think about things like augmented print and bespoke landing pages that you can track.

We expect digital printing to continue to grow in importance in 2019. Brands have already seen the success of using digital printing to create bespoke, personalised packaging for consumers. The “Share a Coke with…” campaign was a huge success with customers eager to find bottles with their names on.

This is just one example of brands using digital printing to further build relationships with customers and raise awareness – especially when the campaign is tied in with a relevant hashtag or social media strategy.

Unique and Unusual Inks

It’s difficult to impress the modern consumer. They’ve seen every trick in the book and are always going to be expecting more. When it comes to printing, they’ve become accustomed to matt finishes, so printers are going to have to go the extra mile.

An effective way of doing this is by changing the inks that are being used. Metallics are a good place to start because of the stunning results they produce. Use metallic inks or toners and the shimmering, luxurious effect they produce immediately raises your product above the others.

Or, think about foiling if you’re trying to create something that has a premium and high-end feel. Use it in places that you want to draw the reader’s eye, such as your logo, a special offer or an award you’ve received. Play around with it on coated papers and you’ll create something that will truly take someone’s breath away. Foiling and metallic inks are perfect if you want something that’s sophisticated but if that’s not the vibe you’re going for, then there are other options. Neon and fluorescent inks give something a cool and vibrant feel. You can’t help but be interested in what they have to say – perfect for events marketing.

Why not do something they’re really not expecting and play around with white ink on dark backgrounds? The effect is striking yet understated and is a great way of grabbing someone’s attention in a more subtle way.

Whether we’re right or wrong, we can’t wait to see which innovations the print industry experiments with this year. Is there an innovation we’ve missed? Make sure to mention it in the comments below.