#DLForum2020: Ideas for new biz models

Subscription solutions becoming mainstream in the production environment.

Von Andreas Weber, Head of Value 

Subscription solutions aim to shift the focus from buying to uncomplicated use of products and services. This has resulted in countless offers in the consumer environment that have been of great economic relevance to date. 

According to the German newspaper Süddeutsche Zeitung, the CES technology fair in Las Vegas was no longer just about devices, but about the services that are offered via devices. They are intended to make the life of consumers more comfortable, but also involve risks for subscribers. In 2020, over 100 billion euros in sales are expected. The range is already so extensive that specific apps are specified in order to organize subscriptions individually and thus make them usable transparently. 

However, the possibilities of offering subscription solutions in the B2B resp. in the industrial production environment become more and more important.

#DLForum 2020: Preview of the most important expert event in 2020 

The 23rd Aachen Service Forum 2002 (see our preliminary report) examines the opportunities that exist for industry and manufacturing companies. Well-known experts present their view of things in lectures, panel discussions and interactive workshops. 

Niels Reimann, member of the executive board at Fleetpool GmbH, states: “Subscription models reflect changes in buying and usage behavior. Burdensome liabilities are exchanged for cost transparency, predictability and flexibility.“ His conclusion: "For many industries, subscription models mean the disruption of established sales models." 

Jochen Katz, Director Product Marketing at Salesforce.com Germany GmbH, stated: "Well-designed subscription models open up new potential — both for customers and for providers." According to Jochen Katz, the entire software industry was developed by Software-as-a-Service (SaaS) based subscription models revolutionized. He will give answers to the following questions: Did this paradigm shift go smoothly with customers and providers? How has added value changed on both sides? What characteristics should a subscription model have so that customers and providers benefit together? In his sessions, he gives an insight into what the industry has learned from the experience and which best practices have been established. 

Marc Schlichtner, Portfolio Management Digital Health & Principal Key Expert Product Portfolio & Innovation Management at Siemens Healthineers, follows his motto "Are you still renting or are you already subscribing?". And states: "It's about providing a service over time with customers, who subscribe to develop it, which provides the optimal customer benefit with the least investment. A new form of service that uses most of the potential of digitization.” 

And Dr. Bernd Voelpel, Global Head of Smart Factory Group, Leadec Holding BV & Co. KG, emphasizes: “Subscription models allow everyone involved to focus on their respective core competencies. The ubiquitous networking of devices and machines as the basis for the 'Industrial Internet of Things' and thus the Industry 4.0 era is changing value chains towards horizontal ecosystems. This requires adaptation, but also enables (!) the reinvention of existing business models.” According to Dr. Bernd Voeple, in particular, faces special challenges for the automotive industry, because not only the topic of the 'factory of the future', but also electric mobility and autonomous driving require high levels of attention and tie up strength.

#drupa2020 ante portas — World Premiere

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